McMistakes: McDonald’s killer clever recruitment ad campaign to hire students!

Students wanted. No experience needed! This is a tagline of the new killer ad campaign ‘McMistakes’ by the Belgian branch of the McDonald’s fast food chain to motivate students to start their career path and earn some extra cash at on of the most recognizable companies in the world even if they have no prior […]

Learn from #IHob’s Mistakes: Lessons from a Social Media Marketing Campaign (Guest Post by Sedale McCall)

IHOP’s campaign to rebrand as ‘IHOb’ created a huge buzz on Twitter. But did it increase IHOP’s sales? Or was it just a social media moment in time? The answer might surprise you. In the middle of June 2018, IHOP, known as the International House of Pancakes, announced it would be changing its name to […]

McDonald’s makes takeaway more convenient.

McDonald’s Hungary developed intelligent design of a take away bag. Our modern culture is very interested in doing as much as possible in the least amount of time. We live busy lives, spending too much time working or studying. As a result, most people rush through life, eat fast, on the run. To facilitate consumers […]

What have blank orange billboards been done for?

To understand it better you need to go to Stockholm. Have you ever considered that brilliant ideas are so obvious that you wonder why they didn’t cross your mind before. The simplest ideas have the greatest impact and surprisingly effective. They are often better understood, memorable and impressive. There is no need to complicate things. […]